Webinar recording: making informed choices about AI for your marketing needs

Thinking about AI for marketing? Discover how to identify high-impact use cases for AI adoption and avoid common pitfalls in our recorded expert-led AI webinar (watch webinar recording).

Drivers for AI adoption in marketing

Marketing is undergoing a fundamental shift. As customer expectations evolve and digital channels multiply, the pressure on marketing teams to deliver measurable impact has intensified. Boards want more measurable results, greater efficiency, and faster delivery.

Despite this, according to Gartner marketing budgets have dropped to around 7.7% of company revenue (from 11% pre COVID). Marketers need to achieve more with less.

This has led many organisations to look at AI as a possible lever. Marketing is one of the areas where potential benefits are both significant and more immediately accessible. 

Are you heading in the wrong direction?

Faced with the pressure to deliver, teams often start by finding AI technology first and then go looking for problems to solve with it. This is entirely the wrong approach.

It’s far better to begin by looking at your business, finding valuable problems to solve. Taking time to map processes out, breaking them down into elements, exploring where in the process AI could be applied to save time, reduce cost or mitigate risk. Return on investment is crucial if AI initiatives are to succeed.

Learn more from our panel of AI experts

To explore these themes in more depth, we recently hosted a webinar with AI and marketing experts, focused on how organisations can take a more strategic, problem-led approach to AI adoption. The session covers real-world use cases, practical frameworks, and advice on avoiding common pitfalls. If you are considering how AI could support your marketing efforts, we encourage you to watch the webinar to help inform your thinking and guide your next steps. 

Watch webinar recording

Seeking guidance on your AI journey?

Whether you are just beginning to explore AI or are already some way along the journey, our team can help you take the next step with confidence. If you would value a conversation about how to identify high-impact opportunities and develop a roadmap tailored to your organisation, we would be pleased to support you.

More about AI ideation workshops