From chaos to consistency: streamlining data analytics in Drupal multisite projects

Managing analytics across dozens of sites can quickly turn messy. In this case study session, Daniil Borysenko (1xINTERNET) will show how a single, reusable framework built with Google Tag Manager (GTM) and Google Analytics 4 (GA4) powers tracking for 50+ Drupal websites. Learn how standardisation enables consistent data collection, faster site launches, and reliable insights at scale.

Session overview

Multisite projects present unique challenges: inconsistent data, complex domain setups, and scattered analytics goals. This session demonstrates how a unified GTM strategy and scalable GA4 configuration can transform analytics chaos into consistency. You’ll see how cloned configurations speed up new site onboarding, how automated testing and anomaly detection ensure reliability, and how standardised tracking enables replicable dashboards for product owners. We’ll also cover governance, performance, and the lessons learned from implementing this framework in an enterprise-level Drupal multisite environment.

Learning objectives

• Design a scalable analytics plan for Drupal multisite platforms
• Implement a reusable GTM + GA4 framework for consistent data tracking
• Streamline site launches by replicating analytics setups and dashboards
• Ensure quality and reliability with automated testing and anomaly detection
• Balance analytics insights with performance and governance at scale
• Enable stakeholders to access consistent, actionable insights across all sites

Why attend?

• Intermediate level: Perfect for those with basic GA/GTM knowledge and Drupal multisite familiarity
• Real-world case study: Learn from an implementation powering 50+ websites
• Actionable takeaways: Framework, tools, and processes you can apply in your own projects
• Enterprise relevance: See how to scale analytics governance without losing flexibility